Curriculum vitaeSão Paulo — 2026
AI-Native Designer & Creative Technologist
Joyce Thomaz
Design, strategy and AI for digital products — from idea to code.
With more than 15 years of experience in digital product design, I have worked with clients across a wide range of industries — from consultancies and large banks to fintechs and technology companies. My work connects business goals with people's needs, from strategy to interface, and includes leading Product Design, UX Writing and Research teams.
Today, AI is part of my process: I use vibe coding and tools such as Cursor to prototype and build working solutions, bringing design and development closer together.
- Phone
- +55 11 94838-9013
- linkedin.com/in/joycethomaz
01Experience
- Jul 2023 — Oct 2026São Paulo, BrazilLead DesignerNubankGrowth Platforms and acquisition journeys: continuous discovery with internal users and AI-assisted Design Engineering, including Figma plugins built with Cursor.
- May 2023 — Oct 2024Lisbon, PortugalTeacherThe Starter
- Sep 2021 — May 2023São Paulo, BrazilDesign LeadBanco BMGLed about 11 people across Product Design, UX Writing and Research, for business and retail. Delivered the co-branded card with Le Biscuit in about four months.
- Feb 2020 — Sep 2021São Paulo, BrazilProduct Design SpecialistBanco CarrefourLed the bank's first Design Sprint — a method later replicated in other initiatives — and the discovery of the Carrefour and Atacadão card journeys.
- Nov 2018 — Feb 2020São Paulo, BrazilSenior Product DesignerGeruEnd-to-end redesign of the loan dashboard: interviews, heuristic evaluation, usability testing and implementation follow-up.
- Mar 2018 — Oct 2018São Paulo, BrazilSenior UX DesignerBradescoDigital credit card application journey for the website, designed from scratch with agile methods.
- Jun 2016 — Feb 2018São Paulo, BrazilHead of DesignMooven ConsultingFirst hire at the consultancy, which grew to about 60 people; led 4 designers and took part in assessments and sales.
02Design + AI
- Vibe coding
- AI-powered functional prototyping
- Design Engineering
- AI-assisted development
03Skills
- Service Design
- Design Strategy
- Design Ops
- Leadership
- Research
- Information Architecture
- Design Thinking
- Prototyping
04Education
- FIAPMBA in Digital Business2019 — 2020
- Universidade Presbiteriana MackenzieBachelor's degree in Product Design2007 — 2011
05Everyday tools
Figma / Cursor / Adobe Suite / Notion / Jira / Miro